What is a focus group?
A focus group is a form of
qualitative research in which a group of people are
asked about their attitude toward a product or service,
concept, advertisement, idea or packaging.
They Pay you money?
The good news is that they PAY you to attend! I
have been to focus groups to test drive a car, evaluate
a radio station, talk about politics, give opinions on
advertising campaigns, watch movies previews, discuss
new government programs etc. Usually the pay is
around $40-100 for a 1-2 hours attendance. They pay you
in cash and there is NO tax, so you get to keep it all.
How do I get invited to a Focus Group?
When you join some survey panels you will get
invited to attend focus groups. After you sign up, make
sure you fill in the profile information. They will
either ring you, or sometimes email you with an invite
to a focus group. Sometimes the call sounds like one of
those pesky marketing phone calls when you first get it,
so be careful not to hang up!!!
How Do I get invites to Focus Groups?
Start by following the guide:
How to Get Started with Online Surveys
The survey sites that have invited me to
Focus Groups are: