Review of Australian Paid Survey, Rewards Programs and Mystery Shopping Opportunities
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For my NZ friends..

Kiwi Section

Focus Groups (Australia)

What is a focus group?
A focus group is a form of qualitative research in which a group of people are asked about their attitude toward a product or service, concept, advertisement, idea or packaging.

They Pay you money?
The good news is that they PAY you to attend! I have been to focus groups to test drive a car, evaluate a radio station, talk about politics, give opinions on advertising campaigns, watch movies previews, discuss new government programs etc. Usually the pay is around $40-100 for a 1-2 hours attendance. They pay you in cash and there is NO tax, so you get to keep it all.

How do I get invited to a Focus Group?
When you join some survey panels you will get invited to attend focus groups. After you sign up, make sure you fill in the profile information. They will either ring you, or sometimes email you with an invite to a focus group. Sometimes the call sounds like one of those pesky marketing phone calls when you first get it, so be careful not to hang up!!!

How Do I get invites to Focus Groups?
Start by following the guide: How to Get Started with Online Surveys
The survey sites that have invited me to Focus Groups are:

How can I make sure its not a scam?
In over 10 years of doing focus groups in Australia I have never been scammed, but I advise to always be wary. If you are worried check to see if they are a member of the Australian Market and Social Research (AMSRS) which is the professional organisation for market research companies in Australia, and do some research on them first.

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